We are going to visit Philip Reed's wonderful world of Star Wars and toy books a few times this month.
Philip runs the blog and website http://www.battlegrip.com/ and has published numerous books on toy collecting.
Collect These Figures and Accessories - An Unofficial Look at Star Wars Newspaper Advertisements - 1977-1986 is a serious nostalgia inducing trip through advertisements that showed our wonderful 3-3/4 inch Kenner Star Wars figures well before we could see them online. Newspaper ads and holiday catalogs were our best source of seeing the figures daily.
Looks like the book is all sold out on Amazon right now.
I cry when I see the prices listed on the ads.