Monday, January 16, 2017

National Book Month - Day 16 - The Big Toy Box at Sears 1951-1969

Long before we had the internet, most of us waited for the annual Christmas catalogs from Sears, Montgomery Wards, JC Penney's and other department stores. We looked at the endless pictures and circled our wish lists. The layouts and dioramas in these catalogs, especially the Marx playsets kickstarted our imagination and got us ready for the excitement of Christmas morning.

The Big Toy Box at Sears book, published by Classic Toy Soldiers in 1996 can be purchased on Amazon for $49.95. It is worth every penny.






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